Global Brand and Marketing Director
Leigh-Anne Basaraba is a strategically-focused marketing and brand professional with over 20 years’ international client and agency-side experience.
Originally from Toronto, Canada, Leigh-Anne has called the UK home since 2010. Her marketing career started with Sun Life Financial Group of Canada and since then she has worked with some of Canada’s leading brands, including Franklin Templeton Investments Canada and DundeeWealth.
On her UK arrival in 2010, Leigh-Anne’s career focused primarily on the fintech and investment sectors, notably with True Potential LLP, where she held the role of Head of Group Marketing before moving to Alliance Trust Savings, where she was responsible for overseeing all marketing, communications, branding and Public Relations. Most recently, Leigh-Anne had been providing independent marketing and brand consultancy services.
On her appointment she said: “With this being our tenth anniversary year and our business transformation well underway, I couldn’t have joined at a better time.
“I’ve already seen a real enthusiasm for what’s to come. And for me that, combined with the quality of talent and level of commitment we have across the business, makes us uniquely powerful. I’m excited to be able to play a part in shaping the future of our brands and supporting the continued success of our teams globally.”